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Become a more informed American Made shopper by reading our buying tips
The Tip is 'Teach Grandchildren'

One day, while I was on the Made In America Secrets site my granddaughter noticed and asked me what I was doing. I told her about the Big Secret and as I explained, she began to ask me more questions. After several minutes she left my office to play with her little sister. Months had gone by and until recently, I had forgotten about that moment.

She was visiting again and I was talking to her about buying a custom printed T-Shirt. She immediately told me about a website that I could use to buy one. Wow I thought, she is only eight years old and already teaching me. The most amazing thing then happened, she said "Pops they sell Made In America T-Shirts".

Thanks to her I purchased six custom Made In USA T-Shirts. Her name is Britton, she understands the Big Secret and I love it when she tells me her Little Secrets!

Now she is ten and writing a screenplay called Mertastic. It is a story about a mermaid. Recently, she was visiting our house again and using my computer. She called me to come into my office and of course I came to her because that is what grandparents love to do. One of the reasons I love to be with her is because it is always interesting to see what she is up to. This time, she needed a mermaid tail for her movie, so we began to look around using Google. Her mother is a talented seamstress and will make the tail so we were looking for fabric that would be satisfy my granddaughter's vision of her mermaid tail.

Once again we began to talk about Made in America and therefore started to investigate the country of origin of the fabrics she was considering. Because of that experience Made in USA fabric is now one of Made in America Secrets products. Thank you, Britton.


Buying Tip Continued - Read more on Made in America Products by Russell Moccasin

Avid outdoorsman, Bill Gustin purchased the W.C. Russell Moccasin Company in 1928 and directed its fortunes for 55 of its 108 years. During his tenure, Gustin designed and introduced the famous Russell Birdshooter and a host of oxfords, loafers and casual shoes, many of which are still made today.

The name W.C. Russell Moccasin has been synonymous with quality for more than 108 years. Gustin often displayed his company's handmade product at the largest sports shows in the country.

Russell's gifted craftsmen tend to stay a long time at Russell, says company president Ralph Fabricius, which is how we maintain our quality and satisfaction level with our customers you don't just teach somebody off the street how to become a master boot maker overnight it takes time.

The Advantages of Being a Small Company
Russell has never grown into a large multinational marketer of theme-type footwear preferring to remain small and turn out the finest handmade product possible for a unique group of outdoorsmen and women those who recognize the quality of a handmade product. If we were larger in size and scope, we simply could not do the kinds of things we do. In order to respond to specialized demands, we must maintain a close knit group of highly skilled craftsmen. Mass production techniques are simply not possible.

Who is a Russell Customer?
bucks.gifYou if you recognize quality. So is your wife. Hard to fit outdoorsmen who sport very narrow, very wide, very large or very small feet are too. Add too, the outdoorsman who wants the very best money can buy. Luminaries like President George H.W. Bush, President Dwight D. Eisenhower, General Norman Schwarzkopf, the King of Nepal, Harrison Ford and Robert Redford are customers. Avid hunters, professional hunters and guides who demand the best in mountain footwear, safari shoes, birdhunting boots are as are men and women of all walks of life who know the value of high quality, comfortable, custom fitted shoes and boots.

What Happens if You Try a Pair of Russells?
This is the dangerous part. Many an outdoorsman and woman has tried a pair of Russell's but once having tried a Russell boot or shoe, nothing else willl do. It's a problem to be sure, because once you've worn Russells and put them to a true test hunting the high country playing 1,008 holes of golf birdhunting endless miles of tall grass prairie or wearing them on a 28-day African safari there is nothing else. There are no other choices.

On the pages that follow is a brief glimpse of what Russell offers the discerning outdoorsman and woman. To get the big picture, please call, Email, fax or write for a free catalog with complete ordering and pricing information.

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