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The Tip is 'Where They're Proud' I recently saw an ad in our local newspaper for a big box home improvement store. Their newspaper ad had USA made products and American flags all over it. Several weeks later, I checked the ad again and sure enough they were still advertising their American made products. It was obvious they are proud to carry products Made in America. Their competitors made no mention of things Made in America. I have been to this store and asked what products are made in the USA? A clerk told me they primarily carry imports. Obviously they are not proud. I now realize you can buy many Made in the USA building supplies, including tools Made in USA and appliances Made in USA., in stores that are proud to carry brands Made in the USA. Here is another example of a store proudly carrying products Made in the USA. I was shopping for men's shoes in a local department store when I tried on three different pairs of shoes. I couldn't decide which pair I wanted so I went out on a limb and asked the clerk, "Are these shoes imports?" The salesman said "yes they are" so I asked, "Do you have any Made in America shoes like these?". To my surprise he said, with GREAT PRIDE, "yes sir, we have a whole line of Made In USA shoes". He brought me the same color and style with the Made in USA label. These Made in America shoes were less expensive, came with a better warranty, and were more comfortable. Looking for companies that are PROUD is simple and can have a great impact on our country. I encourage you to try this some time- just ask. You will love it when you realize you are making a difference that all of us will benefit from. With your help America will be ours again and that is a good thing. Buying Tip Continued - Read more on Made in America Products by Wickers Underwear All Wickers garments are made in the United States of America! We believe we have a responsibility to keep American workers working. And, a solid manufacturing base makes for a stronger America. Wickers is firmly committed to keeping our manufacturing right here in the USA where we can best serve our customers. And, no one knows the great American outdoors better than we do. We make quality products, at the right place, at the right time and at the right price. We guarantee that if you are not 100% satisfied, you can return your purchase for a 100% refund within 90 days. It's the Wickers way. Company History Wickers was started in 1981 by Anthony Mazzenga, the founder and current CEO and Chairman, as Anrotex Inc., which was primarily a fabric company. In 1990, seeing an opportunity in the performance underwear market, Anthony combined the innovative fabric company with performance garment manufacturing to create Wickers Sportswear, Inc. In 1998 he set up Wickers Europe to market performance underwear garments primarily in the UK. Wickers.com was set up in 2000. Since its inception, Wickers has been a leader in the development and introduction of performance fabric technology. Wickers pioneering development of its propriety Akwatek fabric, established a new standard by which all other wicking technology fabrics were judged. The fabric has been tested by independent agencies and found to have capabilities superior to that of standard wicking fabrics for thermoregulation in performance sports apparel. From the very beginning, Wickers has maintained a firm commitment to American sourcing and labor. Our feeling has always been that the best way to deliver quality product and service was to stay as close as possible to our customers. To accomplish this level of service Wickers established an American based supply chain for its yarn, fiber, knitting, dyeing, and apparel manufacturing This strategy was beneficial to our customers as it shortened the lead time between order placement and delivery, allowing our customers to stock only those items, sizes and colors which were selling. Such practices help to reduce end-of-the-year retailer inventories. The result is increased profitable sales for all parties. All of the efforts that we put forth to ensure quality products and excellent customer service are not done to impress anyone. We simply believe fostering partnerships and providing quality products to the ultimate consumer is the right way to do business. Anthony Mazzenga, CEO |
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