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The Tip is 'Where They're Proud' I recently saw an ad in our local newspaper for a big box home improvement store. Their newspaper ad had USA made products and American flags all over it. Several weeks later, I checked the ad again and sure enough they were still advertising their American made products. It was obvious they are proud to carry products Made in America. Their competitors made no mention of things Made in America. I have been to this store and asked what products are made in the USA? A clerk told me they primarily carry imports. Obviously they are not proud. I now realize you can buy many Made in the USA building supplies, including tools Made in USA and appliances Made in USA., in stores that are proud to carry brands Made in the USA. Here is another example of a store proudly carrying products Made in the USA. I was shopping for men's shoes in a local department store when I tried on three different pairs of shoes. I couldn't decide which pair I wanted so I went out on a limb and asked the clerk, "Are these shoes imports?" The salesman said "yes they are" so I asked, "Do you have any Made in America shoes like these?". To my surprise he said, with GREAT PRIDE, "yes sir, we have a whole line of Made In USA shoes". He brought me the same color and style with the Made in USA label. These Made in America shoes were less expensive, came with a better warranty, and were more comfortable. Looking for companies that are PROUD is simple and can have a great impact on our country. I encourage you to try this some time- just ask. You will love it when you realize you are making a difference that all of us will benefit from. With your help America will be ours again and that is a good thing. Buying Tip Continued - Read more on Made in America Products by Just Born Few products have achieved the iconic status of PEEPS?, the yellow, chick-shaped marshmallow confection beloved by children and adults alike. But, as popular as PEEPS? has become, it is only one of the many delicious products produced by Just Born, an 87-year-old, family-owned confectionery company based in Bethlehem, Pennsylvania. The Just Born candy tradition actually began in 1910 when Sam Born emigrated to the U.S. from Russia. A candy maker by trade, Born used innovative technology to produce chocolate sprinkles, known as Jimmies, and the hard chocolate coating for ice cream bars. In 1916, Born invented a machine that mechanically inserted sticks into lollipops. In 1923, Born opened a small candy-making and retail store in Brooklyn, New York. He marketed the freshness of his line of daily-made candy with a sign that declared, Just Born. Not long after opening the Brooklyn store, Born invited his brothers-in-law, Irv and Jack Shaffer, to join him in the business. The company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to an empty printing factory in Bethlehem, PA. The company continued to grow, aided by several key acquisitions. In 1935, Just Born acquired the prestigious Maillard Corporation, well known for elegant hand-decorated chocolates, crystallized fruits, Venetian mints, jellies and the best bridge mix in the country. In 1953, Just Born acquired the Rodda Candy Company of Lancaster, PA. Although Rodda was best known for its jelly beans, it also made a small line of marshmallow products that included a popular Easter Peep that was made by laboriously hand-squeezing marshmallow through pastry tubes. Sam Born's son, Bob, who had joined the company in 1946, helped mechanize the marshmallow forming process and Just Born has become the world's largest manufacturer of novelty marshmallow treats. Other popular products have been introduced over the years, including MIKE AND IKE? chewy fruit flavored candies in 1940, spicy, cinnamon-flavored HOT TAMALES? in 1950, TEENEE BEANEE? gourmet jelly beans in 1977, and sour ZOURS? in 1999. Under the current leadership of Co-CEO's Ross Born and David Shaffer, Just Born acquired Goldenberg Candy Company, makers of PEANUT CHEWS? and CHEW-ETS?, in 2003. Today, Just Born products are exported to many world markets and the candy is available to more than 1.5 billion people worldwide. |
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