Ardent
What products are listed for this advertiser?
American Made Baitcasting Reels, Made in America Fishing Reel Cleaners, Made in the USA Fishing Reels, American Made Fishing Rod Cleaners, Made in America Flip N Pitch Reels, Made in America Spincasting Reels, and American Made Spinning Reels.
Ardent is the leading designer and manufacturer of freshwater fishing reels and Reel Care products and accessories. Made by fishermen for fishermen, the design of every Ardent reel and Ardent accessory is the result of input from professional anglers that are members of Team Ardent.
Located in St. Louis, Missouri, Ardent is proud to be an American owned and operated company. The company was founded on the principle of creating high performance fishing reels that can endure the test of time.
With that in mind, every Ardent reel is hand assembled and performance tested prior to shipment. Each Ardent reel is also backed by the industry's best 3-year warranty to ensure years of great performance.
Ardent's latest and greatest product releases include:
Edge series ( Elite, Tour, Inshore Pro, Pro, FOF Tournament, Tournament) with Drag Tracking Technology
The patent pending Drag Tracking Technology system on the new Ardent Edge Reels allows the level wind eyelet to track in parallel with the line location on the spool as line is being pulled from the reel in drag mode. This reduces the chance of line break on large fish by eliminating the sharp angles caused by the level wind eyelet being out of sync with the line location on the spool in drag mode as is the case on all other reels
Reel Butter Oil Grease and Reel Kleen Degreaser, Ardent's #1 rated synthetic lubricants
Reel Butter Bearing Lube and Line Butter Conditioner
Rigger, a complete fishing multi-tool
SmartCull, a two-stage culling system to manage fish in your livewell during fishing tournament situations
The Reel Kleen Cleaning Kit, a one of a kind tackle boxed sized container that comes complete with all reel maintenance products.
Reel Guard, a corrosion inhibitor for fishing tackle
Since the company originated in 2003, Ardent has been committed to offering the highest quality reel with expert craftsmanship only a fisherman can appreciate. Try Ardent reels, Reel Care products and accessories, and experience better performance and durability. Choose Ardent. Choose victory.
The following is a reply from Ardent to our question – "Are your products American Made?"
How do you know the products you have listed are Made in the USA?
Before including products in our database we review the advertiser’s website and/or contact them to ascertain the origin of their products. Some advertisers sell both Made in USA products and foreign ones. Therefore we highly recommend you review FAQ 2.
We immediately investigate any complaints regarding deceptive Country of Origin claims. If we determine an advertiser's claim is not truthful we will immediately remove the product/s from our database and suspend our relationship with the Company making the claim.
To document your complaint, email us by using our Contact Us page. We can only respond to complaints that have been submitted in writing.
What does Made in USA mean?
There is no law requiring most products to be labeled Made In USA, or have any other disclosure about the amount of U.S. content. However, for job creation purposes (see our Big Secret tab), if you have a choice between an imported product and one with no country of origin on its label, choose the product without a country of origin over the imported one. This is true because the product without the country origin on its label has at least some American labor in its content and the imported one most likely does not.
Note: Imported products are required by law to country of origin on their label and products partially Made In USA do not. To answer this question completely reviewing our Labeling Tips 1, 2 & 3. These tips are accessible from scrolling to the bottom of our home page clicking Browse All Tips button.