ASL

What products are listed for this advertiser?

American Made Bulkhead Lights / Lighting, American Made Commercial Lighting, Made in America Custom Lights / Lighting, Made in America Emergency Lighting, American Made Flood Lights / Lighting, American Made Lights / Lighting, Made in the USA Residential Lights / Lighting, Made in the USA Sconces, American Made Task Lights / Lighting, American Made Under Cabinet Lighting, and Made in the USA Wall Lights / Lighting.

ASL is America's premier lighting manufacturer, dedicated exclusively to the production of GREEN lighting. The company's primary focus from initial design to final product is quality. Best of all, our fixtures are fabricated right here in the USA by American craftsmen insuring timely deliveries.

CORPORATION

ASL is a New York based corporation established in Brooklyn, New York in 1979. One manufacturing plant supplies the entire United States. The company is a privately held corporation. Yaakov Singer is the founder and president and continues to be actively involved in the company's growth. Additionally there are another 25 highly skilled employees who design and produce some of the best energy efficient lighting in the industry.

HISTORY

In 1979 the president of the company was looking to invest in a part-time venture. At a trade show he discovered a small thermistor disk the size of a quarter that when placed between an incandescent light bulb and socket, would increase the bulb's life four times. This thermistor type device was developed by Nasa in the course of space exploration. It was designed to protect the Saturn booster rocket from current surges. This same technology protects the delicate filament inside an incandescent bulb from the sudden hot current surge it receives when the light is turned on that causes it to burn out. Seeing the great opportunity of extending the life of the incandescent bulb, and being able to reduce the labor costs associated with frequent light bulb changes, the president made a small investment and purchased a franchise. Tens of thousands of Bulb Misers were sold throughout the country. Today that scientific technology is basically outdated, it was however the product upon which ASL was built and founded. In the course of marketing the Bulb Miser, many customers requested that other technologies be made available that could reduce the electrical consumption associated with lighting. Extensive research alerted the president to new emerging energy efficient lighting technologies in Europe. By acquiring these new technologies, a total lighting package was soon developed and marketed to large electrical consumers on a direct basis. Entire retrofit projects were designed, for which financing was arranged and savings shared between the customer and company. In time, as demand increased and confidence was gained in the new technology's ability to reduce electric consumption, the company shifted gears to manufacturing and creating innovative designs utilizing compact fluorescent technology. In short, a company that started its business from a small living room closet today operates 2 shifts out of its 32,000 sq. foot facility. The American dream is alive today.

The following is a reply from ASL to our question – "Are your products American Made?"

How do you know the products you have listed are Made in the USA?
Before including products in our database we review the advertiser’s website and/or contact them to ascertain the origin of their products. Some advertisers sell both Made in USA products and foreign ones. Therefore we highly recommend you review FAQ 2.

We immediately investigate any complaints regarding deceptive Country of Origin claims. If we determine an advertiser's claim is not truthful we will immediately remove the product/s from our database and suspend our relationship with the Company making the claim.

To document your complaint, email us by using our Contact Us page. We can only respond to complaints that have been submitted in writing.

What does Made in USA mean?
There is no law requiring most products to be labeled Made In USA, or have any other disclosure about the amount of U.S. content. However, for job creation purposes (see our Big Secret tab), if you have a choice between an imported product and one with no country of origin on its label, choose the product without a country of origin over the imported one. This is true because the product without the country origin on its label has at least some American labor in its content and the imported one most likely does not.

Note: Imported products are required by law to country of origin on their label and products partially Made In USA do not. To answer this question completely reviewing our Labeling Tips 1, 2 & 3. These tips are accessible from scrolling to the bottom of our home page clicking Browse All Tips button.