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Made in America Secrets is a unique search engine like tool that when used, returns only Made in America product providers and their web stores. We also are the only website giving away up to $10,000 for buying Ameircan made products. Our giveaway includes more too. Visitors can also WIN $100 and $1,000 just for buying Made in America products through our website. Check out our WIN $10,000 page it provides the complete details. No gimicks either we pay real money!

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Become a more informed Made in the USA shopper by reading our buying tips
The Tip is 'Ask Before You Buy'

I went to a department store for a pair of dress shoes recently. The clerk helped me with three different pairs that I tried on.

'The Big Secret' was on the forefront of my mind so I asked, "Are these shoes imports?" The salesman responded that they were in fact imported. "Do you have any Made In America shoes like these?" I asked. To my surprise he said, "We have a whole line of Made In USA shoes." I was able to purchase the same color and style with the Made In USA label. These Made in America shoes were less expensive, came with a better warranty and were more comfortable.

It's amazing how often this simple Made in US question yields unexpected and often times pleasant results. I now ask this question regularly, whereas before I would not have thought to ask for a Made in America alternative. More often than not, I can find a Made in America product of higher quality and at the same, or slightly higher price.

Asking the question is so simple and can make a positive impact, in both the short and long term. Try it sometime. If you are like me, you may be surprised with how many Made in US products are out there. You will love it when you realize you are making a difference that benefits many. With your help America will be ours again and that is a good thing.


Buying Tip Continued - Read more on Made in America Products by Winsome Fragrance

Babies were the mothers of invention for Mary Vail.

Vail, from her Whitefish home, is at the helm of her own company manufacturing products for children. She has good business sense that she wanted to put to use, but didn't want to work away from her four children. The two paths merged after the birth of her twin girls, now 14. Vail found she much preferred that the babies she handed over when family and friends visited be sweet-smelling.

Thus was born Winsome Fragrance Co., producing roll-on cologne dubbed children's fragrance with a mother's touch. I'm still at that stage where my family comes first, so I allowed my company to grow slow and steady, Vail said of the start-up 13 years ago. That was to my advantage.

She set up shop when the family still lived in California, and continued when they moved to Montana four years ago. With all her children in their teens now and her husband, John, retired, she gradually is getting the whole family in on the fragrance act.

Today, because of conscious choices and course corrections, Vail is making a life ? not just a living. Research ? intensive and non-stop ? was indispensable for Vail.

When she got the idea for her children's fragrances, in the pre-Internet-boom days, she found herself continually in the library. She talked with small-business organizations, especially the Service Core of Retired Executives. She pored over issues of Entrepreneur Magazine. She's now reading the book, Grow Your Business.

She bought baby powders to get the scent right. She lined up chemists to make them. She found a bottle maker, a contract filler, a label maker, a box maker for the bottles and a graphic designer to make that packaging attractive. The business-to-business Yellow Pages were her bible, she said.

And she tracked down financing sources ? not an easy task. Her great-grandparents had run their own bakery business, and her own business administration degree had taught her about writing business plans. But it wasn't enough.

When I started I couldn't get a small-business loan so I had to take a second mortgage, Vail said. Bankers had told her they were not giving those loans so, as an option, the Small Business Administration suggested a second mortgage ? but only if she were willing to take the huge risk. It paid off with Winsome Fragrance Co. ? which has grown now to a line of four scents, two for boys and two for girls.

Whether large corporations or small entrepreneurial ventures, businesses struggle without focused marketing. Vail's product development and marketing were methodical. She tested her first products within her own parent-child play groups, a local community college's parenting class play group and the Mom's Club national organization. Once she was solid with the scents, Vail put her first products on the market in 1994.

Then in 1997 I was able to do trunk shows at Nordstrom's, every weekend between Thanksgiving and Christmas, she said. That was a huge stepping stone for me.

With customers requesting the products throughout the week, she finally landed the full-on Nordstrom's account and has been there ever since. Today, she's expanded to more than 750 department and specialty stores nationwide.
She's selling 25,000 bottles a year ? a number she hopes to double in the next five years. She plans to promote that expansion with press releases and store contacts with follow-up calls, but doesn't plan on paid advertising because of her broad national reach and the expense involved.

It takes motivation and a proactive attitude, Vail said, to make a success of a business.

You have to believe in your product. You have to be willing to accept a lot of ?no's' and still believe in your product, she said. You have to be able to take the financial risk. You have to be willing to stick with it ? it's a big commitment.

Reporter Nancy Kimball can be reached at 758-4483 or by e-mail at nkimball@dailyinterlake.com

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