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The Tip is 'Where They're Proud' I recently saw an ad in our local newspaper for a big box home improvement store. Their newspaper ad had USA made products and American flags all over it. Several weeks later, I checked the ad again and sure enough they were still advertising their American made products. It was obvious they are proud to carry products Made in America. Their competitors made no mention of things Made in America. I have been to this store and asked what products are made in the USA? A clerk told me they primarily carry imports. Obviously they are not proud. I now realize you can buy many Made in the USA building supplies, including tools Made in USA and appliances Made in USA., in stores that are proud to carry brands Made in the USA. Here is another example of a store proudly carrying products Made in the USA. I was shopping for men's shoes in a local department store when I tried on three different pairs of shoes. I couldn't decide which pair I wanted so I went out on a limb and asked the clerk, "Are these shoes imports?" The salesman said "yes they are" so I asked, "Do you have any Made in America shoes like these?". To my surprise he said, with GREAT PRIDE, "yes sir, we have a whole line of Made In USA shoes". He brought me the same color and style with the Made in USA label. These Made in America shoes were less expensive, came with a better warranty, and were more comfortable. Looking for companies that are PROUD is simple and can have a great impact on our country. I encourage you to try this some time- just ask. You will love it when you realize you are making a difference that all of us will benefit from. With your help America will be ours again and that is a good thing. Buying Tip Continued - Read more on Made in America Products by ASL ASL is America's premier lighting manufacturer, dedicated exclusively to the production of GREEN lighting. The company's primary focus from initial design to final product is quality. Best of all, our fixtures are fabricated right here in the USA by American craftsmen insuring timely deliveries. CORPORATION ASL is a New York based corporation established in Brooklyn, New York in 1979. One manufacturing plant supplies the entire United States. The company is a privately held corporation. Yaakov Singer is the founder and president and continues to be actively involved in the company's growth. Additionally there are another 25 highly skilled employees who design and produce some of the best energy efficient lighting in the industry. HISTORY In 1979 the president of the company was looking to invest in a part-time venture. At a trade show he discovered a small thermistor disk the size of a quarter that when placed between an incandescent light bulb and socket, would increase the bulb's life four times. This thermistor type device was developed by Nasa in the course of space exploration. It was designed to protect the Saturn booster rocket from current surges. This same technology protects the delicate filament inside an incandescent bulb from the sudden hot current surge it receives when the light is turned on that causes it to burn out. Seeing the great opportunity of extending the life of the incandescent bulb, and being able to reduce the labor costs associated with frequent light bulb changes, the president made a small investment and purchased a franchise. Tens of thousands of Bulb Misers were sold throughout the country. Today that scientific technology is basically outdated, it was however the product upon which ASL was built and founded. In the course of marketing the Bulb Miser, many customers requested that other technologies be made available that could reduce the electrical consumption associated with lighting. Extensive research alerted the president to new emerging energy efficient lighting technologies in Europe. By acquiring these new technologies, a total lighting package was soon developed and marketed to large electrical consumers on a direct basis. Entire retrofit projects were designed, for which financing was arranged and savings shared between the customer and company. In time, as demand increased and confidence was gained in the new technology's ability to reduce electric consumption, the company shifted gears to manufacturing and creating innovative designs utilizing compact fluorescent technology. In short, a company that started its business from a small living room closet today operates 2 shifts out of its 32,000 sq. foot facility. The American dream is alive today. |
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